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The Post Condemns ‘Cash And Carry’ Journalism 

By Isidore Abah & Sarah Nduma Ekema

The staff and management of The Post newspaper, have reaffirmed their commitment as enshrined the newspaper’s motto; “The Independent Newspaper at the Service of the People.”

The staff took the commitment on Friday, May 1, after partaking in the colourful Labour Day march-past at the Manga Williams Avenue in Limbe. The day was commemorated under the theme; “Construct the Future of Cameroon in Peace, Solidarity and Decent Work.”
Addressing the staff at the paper’s head office in Buea, Chief Editor, Charlie Ndi Chia, lauded the sacrifices of the staff in keeping the paper afloat, despite the odds.

“Despite the long and thorny road, staffers have elected to remain resilient. I hope every staff member else, shall keep piling their personal building blocks for the strategic building of this paper, knowing as it were, that nothing good comes easy,” he said.
The Post, Ndi Chia said, is the best thing that has happened to modern journalism in English-speaking Cameroon.
“That is why we lead and the gullible loudmouths merely follow like rag-tag soldiers. Newspapers have been mushrooming, filling public space and their mercenary publishers ranting like ants. Vis-à-vis The Post, they are dealers, not leaders. We, at The Post are leaders and have proven it over time.”

The Editor-in-Chief took a retrospective view at the creation of the paper in 1997, at a time when a newspapers West of the Mungo were very few, saying the paper served as the most resourceful, creative, daring, reliable and most read and has never swayed away from the cardinal crucible it set out to pursue in the first place.

To him, The Post has remained a repository and nursery for top class English language journalists and other communicators, who have proven their worth both in the national and international scene.
He praised those who have passed through The Post for their humility in always coming back to thank the breast that “suckled them all the way to vintage positions”.

Apart from nurturing top class communicators with undiluted mettle, the Chief Editor said The Post also propounded conceptual phrases like ‘crack team’, which have, unfortunately, been carbon-copied and banalised by certain uppity media practitioners. He took the opportunity offered by the May Day celebration to remember members of The Post crack team like Clovis Atatah, Julius Afoni, (RIP) Fidelis Peguie Manga, Solange Njofon, Kini Nsom, Chris Mbunwe, Joe Dinga Pefok, Georgiana Kometa, Nicoline Musi, Oliver Tangiri and Loveline Mbori, (RIP). He said, they are not only animating the communication landscape at their respective corners, but that some of them are back in varsity classrooms, as teachers of Mass Communication, Journalism and other related disciplines.

The Member of the National Communication Council, NCC, lauded the camaraderie at The Post that has triumphed over adversity and the zest of reporters to dish out news that is stands out from the patchwork that certain braggarts and upstarts who purport to be leaders inundate the landscape with.

Ndi Chia bemoaned the fact that the ‘Best Reporter’ and ‘Man of the Year Awards’, which were introduced by The Post and awarded to people of proven merit and achievement has since been banalised and commercialized by “feymen” passing around for today’s leading publishers. He flashed two copies of the same newspaper that portrayed a certain Mayor as a drunk and an embarrassment to municipal administration, adding that before one could blink one’s eye, the same Mayor was proclaimed as the best thing that ever happened to the Cameroonian Mayoral office and crowned “Mayor of the Year”

The Post’s Editor-in-Chief used the occasion to appreciate all the advertisers who have kept faith with the paper and reassured them that The Post remains the best forum where their adverts and messages are safely inserted for corporate effect.

He exhorted them not to listen to what he described as “certain sharp-shooting journalistic vagabonds,” who roll, without gathering any moss, but who are intent on destroying what they failed in the first place to be a part of.

“I am aware of the rather puny attempts by one or two persons whom I will refer to as mean cringers and bottom women of inept and corrupt politicians, who have gone out of their way to shoot down the credibility of The Post. One of them turned up at one of our star advertiser’s office in Douala and resorted to narrating all sorts of unverifiable tales about us. He was spinning this yarn of how his “daily” had reinvented journalism West of the Mungo. His main target was to have the advertiser terminate an advertising arrangement that has been running with The Post for close to two decades.

Ndi Chia mentioned “concerted efforts by one or two clay-footed publishers” who do the rounds to radio and TV stations, negotiating that unfair reviews are made of their papers and by the same token, ensuring that The Post is kept in the dark. “But like good wine, The Post knows no bush,” he stated.

Ndi Chia exhorted reporters of The Post to do their work in such a way that, even if the paper is hidden, people should light their torches and look for it, rather than go for the journalistic pottage which, he claimed, unsuspecting crickets have been paid to sing about.

The NCC member also used the occasion to apologise to reporters and other support staff of the paper, for being too perpetually hard on them. “But it is in my nature to remain the slave driver that I am, for optimal output, because hard work doesn’t hurt; it pays off, on the contrary”

He appreciated the female reporters at The Post, whom he referred to as “a team of young talented, resourceful, fearless, critical minded damsels.” One of them, Leocadia, so excelled in the sporting beat that she was appointed Team Manager of the Indomitable Lionesses.

“I want news makers in particular and the public in general to know that we are in a gender sensitive era. These female reporters should be judged on their ability to practice and deliver as journalists and not necessarily on their gender.

“I am asking Patrick Ekema, Mayor of Buea Council to do himself a favour and stop his bully boy approach to public administration. I am putting it to this boy that decent men don’t bully women, let alone, threaten to have council guards lay their hands on lady reporters. I expect Patrick to formally apologise to the lady reporter of The Post whom he harassed for the simple reason that she approached his office to obtain the Mayor’s own side of an event in which Patrick was the main actor.
“In the process of reporting news, it is only normal that certain jigger-infested toes will be stepped on or skeleton-infested cupboards will be rattled. Our business at ThePost, going by our motto “The Independent Newspaper at the Service of People” is to report news and when it so demands, interpret it. We have a duty to go for news, even when it is hidden under the beds of those who make but are eager to hide news.

“And for those people who carry out the wrong assignments in their bedrooms, they should expect us to bring our tape recorders and cameras into their bed rooms. There is nothing with doing so”, Ndi Chia asserted.

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